How valuable is your reputation? Well, it seems to be low on the list of priorities according to a new report – Cyber Aftershock – from insurance broker Lockton. In its Cyber Security Report 2017, only 26% of companies involved their PR and communications teams in planning the response to a cyber breach.
While looking at cyber incidents, the key messages from the report apply equally to any sector or industry which is outward facing or who values their reputation.
You only have to look at reputational damage caused by recent high-profile cyber incidents, as well as computer failures, to see why it is important that boards and technical teams embrace the fact that PR and communications need to be involved in the response planning.
Bringing them in after an incident is too late as it immediately puts you on the back foot. Just as the IT and HR departments will have a plan, there needs to be a PR and communication strategy in place covering aspects such as stakeholder and customer responses, key communication channels and agreed messaging.
This makes sense when the report cites that fact that just under half of all UK business in the last year had at least one cyber breach rising to 66% for medium sized and 68% for large businesses. When a breach happens the regulators will ask about your response and how you communicated so it is important to have a fully integrated strategy.
As you never know when a crisis will strike, CM Consultants is experienced in offering practical advice in preparing your communication response and running scenarios to ensure you can give a robust response should an incident occur.
Our experience team, based across the UK, can provide a 24/7 response to support existing teams or become your media team while you concentrate on responding to the business challenge an incident has caused.